Posts

 

Sauna – the Finnish Cultural Heritage

On December 2020, the sauna was accepted into the UNESCO official cultural heritage list. Presumably only now do Finns realize their weekly practice is valuable. The sauna is not only a place or space for bathing but it has various meanings. We might argue that sauna is a significant part of the Finnish identity.

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Sustainable Tourism Post-Covid: Nordregio Forum 3 February 2021

"2020 has been a tough year for tourism and we are yet to witness the full regional and national impacts across the world. This year has also provided an opportunity to take a step back and ponder what kind of tourism is sustainable in the long run? Has the business been financially, socially, and environmentally beneficial for the region?"

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Ilomantsi and Karelia songs

Nature has traditionally been an attraction for Finnish tourism. The peace and quiet of Eastern Finland appeal especially to tourists from congested areas. In addition to the natural landscape, the Ilomantsi area is attracted by its rich oral tradition: the ancient poetry culture has flourished there through the centuries. It is the tradition that underlies the national epic Kalevala.

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Her next tourist destination may be your service but how she finds it?

Service design is a customer-centred approach. One of the most important tools in service design is the Customer journey. Customer journey illustrates how the customer perceives and experiences the service. In this post, my goal is to clarify the concept of the customer journey. The customer journey begins before the customer has accurate information about the services and does not end when she leaves the service. Thus, the customer journey considers the phases before, during, and after actual interaction with the service.

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Launch of the first Destination Management Plan in Scotland: Sustainable Wester Ross

In early March Wester Ross Biosphere Reserve officially launched the first-ever destination management plan in Scotland – a culmination of all the work done through the SHAPE project. The plan is a shared statement of intent to manage the area between 2020 -2022, articulating the roles of different stakeholders. Its strength is to address fragmentation. In a small community like Wester Ross visitor economy is not controlled by any one stakeholder group and so it is essential that public, private and voluntary sectors work together.

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Travel Bloggers . . . Journalists of the New Century

It is impossible to understand the world of travel and tourism without the opinion of bloggers; what they say on Facebook, twitter and other social networks matters. Galloway and Southern Ayrshire Biosphere recently worked with a travel blogger Watch Me See to promote ‘Biosphere Experiences’.

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The Future of Shapingecotourism.eu

The SHAPE-project has created a transnational web-based service to support organisations, communities and businesses in the ‘Cool North’ in developing, implementing and managing ecotourism initiatives. The SHAPE eService, shapingecotourism.eu, is an open-access platform for knowledge transfers, sharing of identified good practices and developed tools, and examples of ecotourism projects based on identified natural and cultural assets and opportunities. The SHAPE project is ending, but there is a plan and continuation strategy for the eService.

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