SHAPING ECOTOURISM IN PARTNERSHIP: PRACTICAL PERSPECTIVES
4 -5 February 2020
Joensuu, North Karelia Biosphere Reserve (Finland)
PRESENTATIONS – PARALLEL WORKSHOPS
Conference venue: Sokos Kimmel Hotel
W6 – Identifying and engaging with your consumer: effective use of digital tourism (Pressi)
Convenors: Steve Taylor, Centre for Recreation and Tourism, University of the Highlands and Islands. Craig Lawless, VisitScotland; Marie McNulty, Galloway and Ayrshire Biosphere Reserve
Using a range of SHAPE case studies, this interactive session seeks to give businesses greater knowledge about how to inspire and engage potential ecotourism consumers, through a discussion of tourism trends and customer typologies and how to use social media to maximise marketing reach.
- Trends, Consumer Groups and How to Inspire Visitors. Steve Taylor, Centre for Recreation and Tourism, University of the Highlands and Islands.
How to use Social Media to Maximise your Marketing Reach:
- Talking Social Media. Craig Lawless, VisitScotland
- Case Study. Travel Blogger in Galloway and Southern Ayrshire Biosphere. ‘Biosphere Experiences’. Marie McNulty, Galloway and Ayrshire Biosphere Reserve