SHAPING ECOTOURISM IN PARTNERSHIP: PRACTICAL PERSPECTIVES

4 -5 February 2020

Joensuu, North Karelia Biosphere Reserve (Finland)

 

PRESENTATIONS – PARALLEL WORKSHOPS

Conference venue: Sokos Kimmel Hotel


W6 – Identifying and engaging with your consumer: effective use of digital tourism (Pressi)


Convenors: Steve Taylor, Centre for Recreation and Tourism, University of the Highlands and Islands. Craig Lawless, VisitScotland; Marie McNulty, Galloway and Ayrshire Biosphere Reserve

 

Using a range of SHAPE case studies, this interactive session seeks to give businesses greater knowledge about how to inspire and engage potential ecotourism consumers, through a discussion of tourism trends and customer typologies and how to use social media to maximise marketing reach.

 

Workshop outline

How to use Social Media to Maximise your Marketing Reach: