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W4 – Digital approaches to ecotourism

SHAPING ECOTOURISM IN PARTNERSHIP: PRACTICAL PERSPECTIVES

4 -5 February 2020

Joensuu, North Karelia Biosphere Reserve (Finland)

 

PRESENTATIONS – PARALLEL WORKSHOPS

Conference venue: Sokos Kimmel Hotel

W4 – Digital approaches to ecotourism (Sirkkala II)

Convenor: Lasse Okkonen, Karelia University of Applied Sciences

 

This workshop will focus on digital media and marketing approaches applicable to ecotourism. We have insight into creative use of marketing technology in Iceland. 360 technologies will be presented with case examples from Finland, including a forthcoming project in Koli, North Karelia Biosphere Reserve. In addition, we will learn about capacity building activities and the Digi2Market project, which is producing immersive technology solutions for SMEs.

 

Presentations:

  • MarTech and tourist: the creative side. Einar Ben, Partner / Owner at Tjarnargatan
  • 360 presentations in ecotourism. Rami Saarikorpi and Sami Vuomajoki, Founders 360 Finland
  • Digital specialists and projects building sustainable communities. Jasmiina Sarikorpi, Entrepreneur, Tamora Ltd
  • Digi2Market – immersive technologies for SMEs. Marja-Liisa Ruotsalainen, Partner Coordinator of NPA-Digi2Market Project