Shape News

 

Service Design – Concepts and Methods

Tarja Kupiainen, Karelia UAS Service design (SD) is a holistic, multidisciplinary, integrative field which includes productisation, management, marketing, research, and design. It is focused on the quality of the user experience and culturally relevant solutions. The purpose is to innovate new or improve existing services and to make them more useful, usable and desirable for clients as well as more efficient and profitable for the organizing parties. Service design is an approach that focuses on service offerings. It considers touchpoints across channels, interactions at those…

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Shapingecotourism.eu – SHAPE launches the eService

The SHAPE extended website – shapingecotourism.eu – provides an open-access platform for networking and joint development in ecotourism. In this platform, we share our ideas, ongoing development efforts with ecotourism initiatives, and results of transnational collaboration. You are welcome to Join in the Shape and share your ideas and expertise, and collaborate with our transnational network of Sustainable Heritage Areas (SHAs) in Northern Europe and Canada. By: Lasse Okkonen – Karelia University of Applied Sciences Shapingecotourism has been developed as part…

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Running an eco-friendly and responsible tourism business

Cultural and natural heritage assets are the two main assets of European tourism. Therefore, preserving these very assets that draw tourists to the region ensures both long-term competitiveness of a destination, as well as returns for the tourism product or service providers (PSPs). What role can a tourism product or service provider play in this? Ecological efficiency (eco-efficiency) is one way. What is eco-efficiency in tourism? Ecological efficiency (eco-efficiency) in tourism means using as small material and energy inputs as possible in maximizing the…

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Use your network: Have you connected with the right people?

For many starting a sustainable business activity it may seem that you have to do it all yourself. But rest assured. You are not alone. There are most probably many in your area to learn from and to cooperate with. Pooling your resources is most often to everybody’s advantage. You just have to connect. As the Nordhordland team found out when they sought help and support from our local tourist board in the nearest town, Bergen. Photo: Heidi J. Mongstad. Padletour rundt Radöy.

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