Shape News

 

Conference workshop on Digital Approaches

The workshop on Digital Approaches to Ecotourism focused on digital media and marketing approaches applicable to ecotourism. We had insights into creative use of marketing technology in Iceland. In addition, 360 technologies were presented with case examples from Finland, including a forthcoming project in Koli, North Karelia Biosphere Reserve. We also learned about capacity building activities and the Digi2Market project, which is producing immersive technology solutions for SMEs.

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Join us for our final conference in Finland

To mark the end of the SHAPE project we will, in cooperation with our Finnish project partners, be holding a conference on 4-5 February 2020 in Joensuu, Finland. We look forward to welcoming participants from around Europe to discuss our experiences of developing ecotourism initiatives and explore ways of using SHAPE outputs to inform and support further ecotourism development.

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Glöggt er gests augað (Visitors see what we don’t)

The SHAPE learning journeys have not only been valuable for the visitors. As important have been the feedback given to the local hosts on their tourism developments. In the regional park of Snæfellsnes in Iceland the visitors got a broad introduction to the various tourism ventures leading to engaged discussions about what works – and what does not work

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A Finnish Nature Tourism Learning Journey

They say that the best things in life are free and a recent nature tourism learning journey to Finland certainly illustrated this point. Combining elements of earth, air, fire and water, the journey took hold of the senses and combined the beauty of our natural world with activities to suit an emerging tourism market. Participants would have been hard pressed to not depart exhilarated and inspired.

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Night Photography in North Karelia Biosphere Reserve

In the lights of our headlamps, we follow the snowy tracks taking us to the shores of Lake Suomujärvi at Patvinsuo National Park. It is a late winter evening, dark has just fallen and we can already observe the stars of the Big Dipper. Some of the friends have their camera with a stand, some with binoculars, some without anything, just the senses open.

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Quality test of the Nordhordland Wool Route

Nordhordland Biosphere Area have used the SHAPE project to develop a Visitor Heritage Route showcasing traditional and modern use of wool as raw material. Welcoming Shape partners from abroad, the learning journey to Nordhordland became somewhat of a test run for the new tourist attraction.

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Self-reflection and useful feedback

The SHAPE project has revealed the value of transnational cooperation on developing sustainable heritage areas. The Learning Journeys have provided valuable input not only on sustainable tourism, but on regional development as such.

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