Shape News

 

Ilomantsi and Karelia songs

Nature has traditionally been an attraction for Finnish tourism. The peace and quiet of Eastern Finland appeal especially to tourists from congested areas. In addition to the natural landscape, the Ilomantsi area is attracted by its rich oral tradition: the ancient poetry culture has flourished there through the centuries. It is the tradition that underlies the national epic Kalevala.

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Her next tourist destination may be your service but how she finds it?

Service design is a customer-centred approach. One of the most important tools in service design is the Customer journey. Customer journey illustrates how the customer perceives and experiences the service. In this post, my goal is to clarify the concept of the customer journey. The customer journey begins before the customer has accurate information about the services and does not end when she leaves the service. Thus, the customer journey considers the phases before, during, and after actual interaction with the service.

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Launch of the first Destination Management Plan in Scotland: Sustainable Wester Ross

In early March Wester Ross Biosphere Reserve officially launched the first-ever destination management plan in Scotland – a culmination of all the work done through the SHAPE project. The plan is a shared statement of intent to manage the area between 2020 -2022, articulating the roles of different stakeholders. Its strength is to address fragmentation. In a small community like Wester Ross visitor economy is not controlled by any one stakeholder group and so it is essential that public, private and voluntary sectors work together.

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Travel Bloggers . . . Journalists of the New Century

It is impossible to understand the world of travel and tourism without the opinion of bloggers; what they say on Facebook, twitter and other social networks matters. Galloway and Southern Ayrshire Biosphere recently worked with a travel blogger Watch Me See to promote ‘Biosphere Experiences’.

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The Future of Shapingecotourism.eu

The SHAPE-project has created a transnational web-based service to support organisations, communities and businesses in the ‘Cool North’ in developing, implementing and managing ecotourism initiatives. The SHAPE eService, shapingecotourism.eu, is an open-access platform for knowledge transfers, sharing of identified good practices and developed tools, and examples of ecotourism projects based on identified natural and cultural assets and opportunities. The SHAPE project is ending, but there is a plan and continuation strategy for the eService.

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Reaching Your Audience in a Digital World

Reaching your audience in a digital world requires creativity and knowledge. This was provided in the SHAPE Conference workshop on Digital Approaches to Ecotourism focusing on how digital media and marketing approaches can help develop ecotourism in rural areas. The participants got inspired by creative use of digital marketing technology in Iceland, learned about the potential of 360 technologies and were reminded about the importance of capacity building activities though examples from several Finnish ventures.

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Join us for our final conference in Finland

To mark the end of the SHAPE project we will, in cooperation with our Finnish project partners, be holding a conference on 4-5 February 2020 in Joensuu, Finland. We look forward to welcoming participants from around Europe to discuss our experiences of developing ecotourism initiatives and explore ways of using SHAPE outputs to inform and support further ecotourism development.

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